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Finance and fintech, Asia and the Middle East
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Grown entirely through social media, in 2 years
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Organic audience built along the way
Where things stand
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Growth that's stalled, or never started
Posting consistently. Volume isn't the issue — results are.
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The founder has to be the face, with zero time to build one
On camera, or ghostwritten — either way, the brand needs a public voice it doesn't currently have time for.
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One scare, and the users you spent months acquiring are gone
83% of fintech users abandon a product after a single security concern. (McKinsey, 2024)
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No line from content to a number the board accepts
Likes don't defend a budget. Signups do.
Trust has always traveled through networks first — introductions, referrals, someone vouching for someone. That system works, but it caps out around the people already reachable personally. A stranger scrolling Instagram was never inside that network to begin with — no matter how good the product is, there's no personal introduction to lean on. Only what the content itself proves in the first few seconds.
Not sure what your device should be?
Five questions. One spin. One real device you could build a series around — not a topic, a device.
Find your signature seriesNo email required to see your result.
The fix
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1
Diagnose
Audit what's published against what's actually landing, before anything new gets made.
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2
Build
A recognizable voice and format, reviewed against your compliance guidelines from day one.
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3
Run it as an engine
Every post has a stated job, reported against signups and demand, not likes.
Everything included
The Diagnostic
Included from day one — a regulatory diagnostic and workflow setup, plus a competitor read.
LinkedIn content
Posted on a stated weekly cadence, built to be recognized by the third or fourth post, not just the first.
Instagram content
Same recurring-format approach as LinkedIn, adapted to how people actually scroll Instagram.
Founder ghostwriting
Built from short conversations, not long briefs — a real, ongoing cadence, not a one-off ghostwritten post.
Compliance review
Every post reviewed against your stated compliance guidelines, with a stated turnaround time — not independent legal advice.
Strategy calls
Regular, scheduled check-ins — reviewing what's landing and what's next, on a cadence agreed upfront.
Reporting
A recurring report on a stated cadence, tracked against your own signup and demand numbers.
AI visibility
An early bet — one of the first agencies treating this as a discipline, not yet a proven-results claim.
Across every service: response-time SLA — stated response times, in writing.
Book a call to see if we're a good fitProof
One-off post vs. a recognizable IP series
Generic agency approach
Next post: different look, different voice.
Credenda-style IP series
Compliance as a blocker vs. compliance built into the workflow
Generic agency approach
↓ compliance review, day 3
Credenda approach
↓ written inside those guidelines
Illustrative example — not an actual client campaign.
How we report
Every report shows what moved that month — demo requests, signups, branded search. Not likes.
Tracked through a unique link on every post, plus monthly branded-search monitoring, checked against your own signup numbers.
Frequently asked questions
How do you handle compliance?
Every post is reviewed against your compliance guidelines before it goes out, with a stated turnaround time.
We're a new account — will anything even get seen?
Instagram currently favors newer, smaller accounts if content is original, Reels-format, and tightly niched. Being new is less of a handicap than it feels like, if the format is disciplined.
How fast will we see results?
Everyone wants proof today and downloads tomorrow. That's not a promise anyone can honestly make — but you'll see, within the first month, whether things are moving.
What's the minimum commitment?
Three months minimum — enough time to build a format and prove it works, not just post once and see.
Do you cover LinkedIn as well as Instagram?
Yes — both are covered, alongside founder ghostwriting where that's part of the engagement.
What if we're not in fintech?
Clients are taken on based on fit — the specific problem, not the vertical. If that's not obvious from here, a quick call settles it.
Who's actually writing this?
Every post, every caption, every ghostwritten piece — written by one person, not passed down to a junior account manager.
What happens to the content if we stop working together?
It stays yours. The Signature Series, the episodes, the recognition already built — all of it goes with you.